Sales Training




“Know this about yourself: there is only one reason professional salespeople lose orders– they are OUTSOLD.”

-Jim Holden, Power Base Selling: Secrets of an Ivy League Street Fighter



Many in of our national network of elite consultants and certified trainers went on to have successful sales and sales management positions following their military careers.

We offer a variety of standardized and custom programs for sales training for individuals and organizations.  Our focus is on exploring complex sales in a Business-to-Business (B2B) or Business-to-Government (B2G) environment.


Topics and Sessions

Our most popular sessions are 30-90 minutes each.  They can be delivered in a 1-day intensive course format or integrated over time as part of your overall development and talent management programs.

  • The Sales Process (7 Steps)                    
  • Picking Your Targets                               
  • Cold Calling / Prospecting                     
  • Managing the Sales Cycle                       
  • Negotiations                                             
  • Post Sales Professionalism                    
  • Building a Sales Pipe                              
  • Proving ROI with Success                      
  • Developing Coaches and Champions  
  • Networking in a digital age                    
  • The Power of Persistence                        
  • 30/60 Second Elevator Pitch
  • Proper Preparation / Homework
  • First meeting / Value Proposition
  • Overcoming Objections
  • Dominating the Close
  • Working with Marketing and Client Services
  • Territory and Time Management
  • Metrics Identifying the 4 Key Players
  • Power Base Selling / The Fox
  • Building Relationships on Trust
  • A.I.C.D.C.


We have a special ½ day workshop “Introduction to Sales” for entrepreneurs, new sales people, and non-sales executives simply looking to gain a better understanding and appreciation of the overall sales process and key tasks and role of sales professionals in business.


Collectively, our network of Combat Leaders’ trainers has sold to and for dozens of industries including technology, health, consumer package goods, advertising, media, government, finance, automotive, pharmaceuticals, professional services, travel, and more.  These programs were developed over the past 20 years by sales professionals with extensive experience in 6, 7 and 8-figure deals.


To learn more and discuss your specific sales training needs please contact us.


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